Casumo tackles the issue of online casino branding in a manner totally different from its competitors. The company banks on the cuteness factor of its image, with pastel coloring and neat little emoji, reminiscent of pop culture’s take on Japan as of late. With words of encouragement to each player whenever they log on or win money, the company pushes for its player’s total involvement.
THE GAMES – Casumo aims to offer a variety of games to please every potential customer. Casumo’s plethora of games, spanning the spectrum from classic casino games to slot machines and miscellaneous games. As far as categorical systems go, Casumo has a separate place for inventorying jackpot games that give opportunities to win the progressive jackpot, which is, at the time of this writing, well into the millions of euros. There are also the rankings for popularity, which allow players to see games that are favored among all of Casumo’s multitudinous players.
THE STAKES – Did I mention that the total jackpot is ever rising and currently in the millions of euros? I thought I had. The website also gives you a feed on the left side of the screen, which constantly updates to tell you about the games in which people are winning, no matter how small the amount. This allows you to take your chances with the same games as other lucky winners and hopefully pull of the big win.
THE TOOLS –Judging from the website, Casumo doesn’t offer any particular mobile support, although the site itself suggests that you can play on any mobile device or computer, there isn’t any clear description thereof. However, outside reviewers suggest that the site functions well on android or iOS, and a brief jaunt on my own iPhone 5 yielded no immediate problems or glaring issues.
THE GOODS – With a generous welcome bonus of 200 free spins and a €1.200 bonus, Casumo induces players to hold closely with the company. However, be aware that to the full bonus requires three deposits and logging in for 9 consecutive days. The company offers an array of other engaging incentive programs, such as weekly promotions and a €10.000 Casino Challenge, wherein players battle to win the prize by getting to a goal in fewer spins than their competitors. While each is incredibly effective as a draw, they also have their own associated drawbacks.
OTHER GOODIES –The site publicizes winner amounts in a news feed on its left-hand side. Every player has a username which functions as a secret identity with the site only using either the player’s username or first name, which mitigates most privacy concerns.These feeds create a sense of which games have larger payouts and which games are popular amongst most players. Additionally, the team behind the online casino provider runs a blog that they constantly update with new promotions and Casumo related news pieces, allowing for players to keep ahead of the game in taking advantage of new developments and trends.